Archive for February, 2012


“Read with the Trees Please!!”

Today- Target stores are hosting “Dr. Seuss Story-time: Reading of the Lorax!” where Target use this event as part of their commitment to give $1 billion for education by the end of 2015. Target raises reading awareness through the support of the National Education Association‘s Read Across America: Dr. Seuss Storytime event! “What kid doesn’t like Dr. Seuss books?” said a Target employee.

NEA’s Read across America, a national celebration, encourages adults to foster a love of reading early in children’s lives and reinforces the importance of reading as a foundation of lifelong learning.

According to Here out-of-school reading habits of students has shown that even 15 minutes a day of independent reading can expose students to more than a million words of text in a year. Target implementing this Dr. Seuss story-time event will provide not only a good read to children, but an encouragement to children that reading is fundamental and can be fun to do.

Target stores will be providing a fun and innovative way to raise reading awareness that includes a real-life Dr. Seuss character with lots of “goodie bags” given out, which include bookmarks, activity sheets, stickers, and snacks to the children who will attend a reading section by real-life Dr. Seuss himself.

Check out Dr. Seuss The Lorax (2012) movie trailer right here!!

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In the article, The NFL Has an “L” of a Problem from the Wall Street Journal talks about the league embracing Super Bowl 2016 that follows the awkward numerical “L.” This will mark fifty years, the Super Bowl as gifted our presence, but the Roman Numerical “L” year for the Super Bowl could out shine the rest of the forty-nine years it’s been around. The league has already planned to have thousands of T-shirts made with the logo “L” on them. The league has made comments about partnering up with Nike for their official manufacturer of the league’s appeal. NFL spokesperson Brain McCarthy said, “The Roman numerals are part of the mystique of the Super Bowl.” The article expresses how deeply panned the Roman Numerical importance is to the Super Bowl, through its competitive edge of making each numeral better than the last.

The NFL Has an “L” of a problem,” expresses the importance in marketing such an event that will be beyond successful than other Super Bowls, because this Super Bowl contains a unique Roman Numerical. The article cited Roman Numerical “L” could stand for “learning” or “love,” but it will be the main topic for years to come when the 50th Super Bowl arrives. The article goes in depth with the significance of the Roman Numerical and how it plays within the league and the business aspect of it. This could mean the roman numerical of the Super Bowl saga can be bad marketing or good marketing, it depends on the audience. For example, the article cited in 2003 the Supreme Court upheld the Children’s Internet Protection Act, which enforced a law that requires schools and libraries to censor parts of the web, because librarians found sexual content website filters that was led by a pop-up website that was supposedly used for promotion of Super Bowl XXX (but for sexual display content). However, this wouldn’t be of any interest for Super Bowl L, said reporter Ben Cohen.

In my opinion, I feel that it wouldn’t be the Super Bowl if it didn’t prepare for the future. The significance of the article, “The NFL has an “L” of a problem,” to marketing displays through a promotional mix from the league itself. Promoting the Roman Numerical “L” is a benefit for tomorrow that’s made for today. The promotional mix introduces an increased level of heterogeneity among members of the marketplace, the emergence of new technology, and the need to improve the effectiveness of any form of marketing communications. I believe the league should market Super Bowl L with a sense of urgency in order to become the number one top rated TV sports broadcast in the future for the NFL. Marketing the Super Bowl L in the year 2012 displays a good effort in tying all ties with product, promotion, price, and distribution. However, smartcompany.com states that some experts believe that the further you are away from the actual event the less relevant you become. If the NFL league follows through with the marketing mix, and marketing efforts that suits today’s generation, then Super Bowl L will be an unforgettable event yet to come.

Preparing for Super Bowl 2016 will be stupendous in the terms of marketing such a huge event. The Super Bowl isn’t just the biggest annual sporting event in the U.S., but also the biggest rostrum for companies and advertisers to tap into their creativity and vision for their nonsports product; plus to display their company’s image to the entire world. According to smartcompany.com, there are five big trends from Super Bowl marketing that includes starting early by releasing advertisements via social media up to two weeks before the game. Second, measuring success by determining if an advertiser or company wants to sale a product, gain brand recognition, or have an ad go viral. Third, connect everything to social media by selecting polls for users to engage in, and to distribute selective marketing to consumers to choose what ad is best for a company to cover. Fourth, get competitive by thinking bigger than the next company. Look for a different perspective within your company or product to target those consumers that you haven’t reached yet. Lastly, make it mobile by approaching other streams of marketing, which mobile marketing is important in today’s marketplace. Tapping into apps in mobile phones by either sponsoring or creating them will put any company at an advantage, because a company’s campaign is within palms reach of the viewer’s hand.

One theme that comes to mind while reviewing the article, “The NFL has an “L” of a problem,” would be mainstream strategies. Mainstream strategies are defined as the use of traditional marketing strategies that incorporate a sports theme into the marketing program for nonsports products. In the article it suggests in respect of Super Bowl 2016 there could be a possibility of putting “L” on hundreds of thousands of souvenirs, and other appeal. Say that is the case, if so it will generate a major marketing tool for a successful 50th Super Bowl event. However, for the NFL it seems as if their target market is going towards advertisers and companies, because the Super Bowl 2016 is expecting to be unlike any other Super Bowl event, and that tactic information will get more and more companies and advertisers to participate in this historic event, which could possibly grant the NFL an number one top rated TV broadcasting for the Super Bowl. It will be resourceful to start marketing for Super Bowl “L” now, but this time marketing efforts will be put heavily on companies and advertisers to take part in this historic event.

Twitter VS. Journalist

Social Media is becoming the way of life. It is a lifestyle that everyone in the world is becoming familiar of, which can propose a good thing and a bad thing. Social Media and the job market has change how business is ran in a way that can be look very negative on the job market right now, but later can make an significant advantage in the future.  Everyday a new job is created through the works of social media, and everyday social media is starring companies’ right in their eyes. Company’s now are trying to shift their work tactics in the genre of social media. Some companies’ even believe that social media is the key market place for their company and its marketing procedures. Meaning that not only do companies’ have to get the “regular folks” attention, but they also have to get those “tech savvy folks,” too.

Today, I had a chance to listen to Guest Speaker, Nate Bomey from AnnArbor.com come speak to the Journalism 310 class at Eastern Michigan University. Nate Bomey is the business news director and reporter for Ann Arbor.com; he spoke about social media and their significance to journalism. Bomey gave great advice to us team of journalist to clean up our social media and become a significant role model for citizens that look up to us, and our words.  I always felt that social media is a representation of who you are in the real world; therefore, it will be safe to represent yourself on social media websites, the way you would in the real world.

Next, Bomey talks about Twitter and the significance it serves to journalism, today. Bomey suggest that journalist create a brand through Twitter, customize your newsfeed to receive the information you need to receive. Use Twitter to give yourself hedge over the competition. Twitter also gives you space to aim for a big audience. Through aiming towards a big audience, you have to get attention by tweeting breaking news, and newsworthy situations that will get you enormous amounts of hits or “retweets.”

However, what I got out of Nate Bomey speech about Twitter and journalism; is that Twitter is only a tool to promote your journalistic style in a way that will get your message received across all metrics of communication. Bomey introduced twitter vs. journalist; he suggest that this is a game that can work for or against your favor as a journalist. Journalists have to understand that technology is constantly moving, and that news is being produced instantly. Time is very sensitive when it comes to producing news, therefore, use Twitter as your advantage to get ahead of the rest, but do it logically and in a traditional journalistic fashion.